In 2020, we live in a world of sensory overload — and that means consistent, clear branding is more important than ever.
Most companies do a solid job of branding in the digital space through their websites and social media platforms, but many forget to extend their company voice into their physical offices.
Let’s take a closer look.
Why should you care about branding in corporate interior design?
Incorporating company branding into workplace design creates a seamless experience for employees and clients. Nowadays, people aren’t comfortable buying goods or services from any old company on the street — they want to work with brands they know, understand, and trust.
A consistent voice and visual appearance in all areas, including physical storefronts and office spaces, can build valuable rapport.
What’s more? Workplace interior design can drastically affect employee productivity. In fact, the office environment accounts for more than a quarter of an employee’s overall job satisfaction! By creating an on-brand space that speaks to company culture, designers have the opportunity to boost worker morale and enthusiasm.
There’s no denying it: Branding through interior design is important.
Take a look at some ways to incorporate company branding in your next office design project.
Work with brand colors wherever possible
This is the simplest — and perhaps most effective — way to brand an interior design. Here are a few easy ideas to work company colors into your office space:
- Paint a solid-color accent wall
- Include bright touches like throw pillows and vases
- Make use of colored furniture
- Consider colored carpeting, rugs, or curtains
Showcase company voice through signage
Even small companies can benefit from clear signage throughout their workplace. Take the opportunity to include brand colors, typography, and other symbols on plaques labeling conference rooms and break areas.
Better yet — include large, standout signs near office entrances that prominently feature the company logo. Make it obvious who owns the space!
Choose a layout that aligns with office culture
Office layouts are a subtle but important way to reinforce a clear brand message. For example, a casual open-concept design makes a lot of sense for a company that prioritizes employee communication and collaboration, while a more traditional minimalist approach would benefit a business that centers itself around efficiency.
By carefully choosing how to connect work areas together, you can design a workplace layout that aligns perfectly with company culture.
Consider a custom rug with company colors
Textured rugs have a unique way of softening a space, and we’re seeing more comfortable workplace designs as a key trend in 2020.
Less obtrusive than a wall hanging or overt signage, a custom rug featuring company colors or symbols is a great, subtle way to reinforce brand voice in your next office design.
At Endless Knot, we use natural fibers and a time-honored hand-knotting process to create rugs that are durable and beautiful. Create your own design here, or learn more about our process from one of our helpful representatives.