Meet our team. Learn our story.
The Sergenians are icons in the rug landscape — and the family is excited to continue their deep legacy through Endless Knot’s wide array of products and services. Kevin Sergenian, President of Endless Knot, is a third-generation member of Sergenian’s founding family. As Paul’s son and Ara’s grandson, he grew up in the business — and has seen firsthand that while industry trends evolve over time, strong customer service is always in style.
BE PART OF THE SERGENIAN’S LEGACY
THIRD-GENERATION RUG EXPERIENCE
Kevin is pictured visiting our weavers in Nepal in 2020. Endless Knot values our generational connections to the flooring industry at large. Our team’s attention to detail and commitment to qulity craftsmanship sets us above the rest. No matter what type of rug or carpeting you order from Endless Knot, our dedicated team guarantees a seamless experience informed by years of hard work in the industry.
ARA SERGENIAN
THE FIRST GENERATION
After working as a rug buyer for Gimbel’s in Chicago, Ara Sergenian started his own rug repair and cleaning service. The rest of the family has been surrounded by rugs ever since. His children learned the trade while growing up — and just over 30 years later, three of his sons took over the rapidly expanding business.
PAUL SERGENIAN
THE SECOND GENERATION
Today, Ara’s son, Paul, continues his legacy as one of the industry’s most inspiring leaders. President Kevin Sergenian works closely with his father, Paul, and sister, Kathryn, to provide Endless Knot’s customers with carefully honed expertise from nearly one hundred years of rug experience.
KEVIN SERGENIAN
PRESIDENT
With over 40 years of experience in residential and commercial floor manufacturing, Kevin is the third generation of a family rug legacy. Kevin Sergenian has held Senior Leadership positions with several manufacturing companies including Bentley Mills and Shaw.
Meet The Team
KATHRYN SERGENIAN
CREATIVE LIASON
As part of the Sergenian family legacy, Kathryn has always been passionate about design. Her background of working hands on in showrooms with clients over the years has inspired Kathryn to bring beauty to peoples’ lives through rugs. She excels in the process of bringing a custom rug to fruition from inspiration to final product, fulfilling the vision for any interior.
TIFFANY JAWORSKI
DIRECTOR OF PRODUCT DEVELOPMENT
Tiffany oversees product development at Endless Knot. She has been in the flooring industry for over 15 years with experience ranging from residential to contract segments. She holds a B.Sc. Degree in Interior Design/Human Ecology, with a focus in Pattern and Textile Design. She specializes in product curation and enjoys creating unique and impactful rugs for all spaces.
JULIE FRADELLA
PRINCIPAL DESIGNER & CUSTOM SPECIALIST
Julie is our principal designer and has over fifteen years of product development and custom design experience in the flooring industry. With her vast skills in pattern design, color line development, and project management, she enjoys tailoring each design to its unique place in the project vision. Julie is a graduate of the Surface Design Program at The New Brunswick College of Craft and Design.
ALEXA JOHNSON
DIGITAL & GRAPHIC DESIGNER
Alexa is our in-house designer, managing social media, web design, branding, and the marketing department. With several years of experience in the graphic design industry, she’s honed her skills working with ad agencies, photographers, journalists, and more. Alexa holds a BA in Media & Design and a BA in Creative Writing from the University of Wisconsin – Madison.
ANNALISE SIMSEK
CLIENT CONCIERGE
Annalise has recently joined the Endless Knot team as our client concierge. She may be new to the flooring industry, but her background in architecture, project management, customer relations, and operations over the past 15 years translates well. She holds a BBA in Finance and a BSc in Architecture which have helped her hone a keen sensibility for sticking to the details.